Taken from Mika’s existing digipak product, I have used the convention of linking imagery and colour schemes from the music video and the website into the artwork design for the digipak. The digipak links to video with reoccurring images a convention of which I have chosen to follow as the digipak features the bright neon lighting colour pallet of the music video, the convention of having the three products in particular the digipak feature a similar colour palette help to establish a recognizable brand for the king pink fans to recognize and associate with. Similarly, the costume the artist is wearing on the cover of the digipak is identical to the costume worn in the music video, this form is also taken in Madonna’s hung up video and the digipak to co-inside with that. The high angle shot of the artists on the cover as well as the medium shots used across the digipak were taken on the set of the music video. This convention again was followed to help audiences establish a recognisable image to associate with King Pink as a brand rather than singularly a musician.